Many clients ask how they can best prepare the content for their website or printed piece before providing it to us for design. If you’re not using video marketing and a movie maker online to present your message, and if you are writing your own text, please e-mail us one text file with all of...Continue reading
Archetype is committed to implementing environmentally-friendly business practices. Examples of “green” policies and procedures include: Using recycled paper products whenever possible. Buying compact fluorescent lightbulbs (CFLs). Driving a fuel-efficient vehicle. Composting. Purchasing biodegradable cleaning products for our office. Combining car trips whenever possible. Keeping office thermostat set at 68 degrees in the winter and 78...
You do NOT want to make any changes once your job goes on press, unless the change is absolutely critical; most changes at this stage are very expensive. The press operator can, however, make some adjustments regarding color, ink coverage, etc. We recommend that you check the following when you look at your job on the...Continue reading
It’s critical to review the final proof(s) provided by the printer as carefully as you reviewed the ones you received from us. Unless you do a press check, the proofs from the printer are your last opportunity to make changes to the piece. And, you would NOT want to make any changes once the job...Continue reading
Marketing in some form is essential to the success of every company and nonprofit organization. All of your marketing efforts combine to form your image. Your image in the community can have enormous persuasive power—if your marketing tools are designed to target your specific audience, make a lasting impression, and motivate involvement with your organization or...Continue reading
The expectations for communicating with the members of your target market continue to ratchet up. If you find it challenging to stay abreast of the demand for quality content, part of the answer lies in appropriately repurposing existing content. Let us help you make your existing content provide greater ROI. We can convert reports and...Continue reading
Did you know that a ton of great stock photography is available FREE online for use in your marketing materials? Here’s a small sampling of images we’ve included in recent projects (mostly as background or accent images for nonprofit reports). The photographer’s name and a link to his or her site appears below each image....Continue reading
Check out this article that provides a succinct explanation of how to use SlideShare as an effective marketing tool. Included are tips for increasing the impact of individual slides, as well as your overall presentation. Source: SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes