Whether you’re part of a small business, a nonprofit, or a multinational corporation, a strategic marketing effort is essential to your survival and growth. The simple truth is that people don’t become customers or get involved with your organization unless they’ve heard about you. And, what they see and hear must speak directly to their...Continue reading
Do you need a branded website with quality content that’s easy to update? In addition to design/build, Archetype Graphic Design and Writing Services also offer any level of content production from writing original text to proofing final text you provide. All CMS (content management system) sites we create use WordPress, a free, open source platform originally...Continue reading
SHIFT NC is one of our many nonprofit clients that finds a professionally designed and printed annual report to be an extremely effective tool for fundraising. The utility of a well-planned and executed report can go far beyond dissemination through events, mailings, and meetings. The most effective nonprofit organizations know they must function at a...Continue reading
Many clients ask how they can best prepare the content for their website or printed piece before providing it to us for design. If you’re not using video marketing and a movie maker online to present your message, and if you are writing your own text, please e-mail us one text file with all of...Continue reading
Archetype is committed to implementing environmentally-friendly business practices. Examples of “green” policies and procedures include: Using recycled paper products whenever possible. Buying compact fluorescent lightbulbs (CFLs). Driving a fuel-efficient vehicle. Composting. Purchasing biodegradable cleaning products for our office. Combining car trips whenever possible. Keeping office thermostat set at 68 degrees in the winter and 78...
You do NOT want to make any changes once your job goes on press, unless the change is absolutely critical; most changes at this stage are very expensive. The press operator can, however, make some adjustments regarding color, ink coverage, etc. We recommend that you check the following when you look at your job on the...Continue reading
It’s critical to review the final proof(s) provided by the printer as carefully as you reviewed the ones you received from us. Unless you do a press check, the proofs from the printer are your last opportunity to make changes to the piece. And, you would NOT want to make any changes once the job...Continue reading
Marketing in some form is essential to the success of every company and nonprofit organization. All of your marketing efforts combine to form your image. Your image in the community can have enormous persuasive power—if your marketing tools are designed to target your specific audience, make a lasting impression, and motivate involvement with your organization or...Continue reading