Marketing in some form is essential to the success of every company and nonprofit organization. All of your marketing efforts combine to form your image. Your image in the community can have enormous persuasive power—if your marketing tools are designed to target your specific audience, make a lasting impression, and motivate involvement with your organization or...Continue reading
Make your reports work harder for you
The expectations for communicating with the members of your target market continue to ratchet up. If you find it challenging to stay abreast of the demand for quality content, part of the answer lies in appropriately repurposing existing content. Let us help you make your existing content provide greater ROI. We can convert reports and...Continue reading
Giving credit where it’s due: free stock photos
Did you know that a ton of great stock photography is available FREE online for use in your marketing materials? Here’s a small sampling of images we’ve included in recent projects (mostly as background or accent images for nonprofit reports). The photographer’s name and a link to his or her site appears below each image....Continue reading
Getting started with slide decks
Check out this article that provides a succinct explanation of how to use SlideShare as an effective marketing tool. Included are tips for increasing the impact of individual slides, as well as your overall presentation. Source: SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes