Archetype: Marketing, Graphic Design, and Writing Services

How we help you succeed

Content Production

Good writing is good thinking, and most projects start with the text. We produce original content for websites, reports, video, brochures, social media, and more. Or, we can edit/proof content you provide. Take advantage of our commitment to results.

Brand Development

Whether you’re launching a new venture or refreshing or reinforcing your existing brand, we take a comprehensive approach to your marketing efforts. Our commitment to a deep understanding of both your target audience and your overall marketing goals means greater return on investment for your organization.

Graphic Design for Print & Web

You need more than materials that look great. We carefully craft all content and designs to appeal to your target market and inspire them to connect with you. From websites and social media to direct mail and reports, we’ve got you covered.

Marketing Consulting

If you had unlimited time and money, you could employ every known marketing strategy, and each would contribute to your success. The reality is we must determine in advance which strategies are most likely to achieve the results you want in a cost-effective way. If you already know what tools you need, that’s great. If not, we help you figure it out.

Print Management

We’ve been doing print management in the Triangle for almost 25 years, and we strive to secure the best combination of price, quality, and service for you every time. In addition, we provide you with access to wholesale printing prices for numerous standard items and FREE use of our stock art library.

Project Management

Passion for what we do, coupled with cost-effectiveness and superior attention to detail. When you choose Archetype, you enjoy a fast, hassle-free production process for web and print. Our 50-point checklist ensures top quality before your project goes online or on the press.

What our clients are saying

Leigh Longino CEO, Camp Corral

“Camp Corral has benefited from both Elizabeth and Tom's expert skills and creative ability to share our story. Archetype Graphic Design and Writing Services has been a partner of ours for many years. No matter the job or project, whether small or what we find to be overwhelming, they work hard to make us look good in the end. Both Tom and Elizabeth are professional, organized and creative. They lead with the most up to date practices and the return on investment is worth your effort. Thank you both for helping to advance the mission of Camp Corral.”

Lloyd Schmeidler Project Manager, City of Durham

“I have enjoyed working with Elizabeth and Archetype for many years. Archetype did a great job redesigning a website that I was involved with, using They trained me to update the site and add content to it on my own. Elizabeth and Tom continue to provide occasional guidance on how to address problems on the website. They are both great professionals who are easy to work with! I wholeheartedly recommend them.”

Wanda Stephens Owner, Health Insurance Solutions of NC

“I hired Elizabeth to review an important blog to educate and attract Medicare clients. She exceeded my expectations. In addition to improving the wording of the Medicare blog, she read through my entire web site and made recommendations on how I could improve it from an SEO standpoint. She also gave me ideas for future blogs and updating my current ones.”

Featured Work

Marketing Services for Healthcare Industry

Avance Care

Avance Care offers primary medical care for all ages seven days a week. Their unique model allows you to be treated by your regular family doctor, even if you become sick or injured in the evening or on the weekend. Avance Care has experienced explosive growth since we began working with them in 2008. Ten locations currently serve the Triangle, with a total of 12 expected to be operational by the end of 2018.


Marketing Services for real estate and construction companies

James Taylor Construction

James Taylor Construction is a residential contractor serving the Triangle and Triad that focuses on exterior renovations. Originally founded in 1989 to provide roofing, they’ve greatly expanded their offerings over the years to include services like siding, gutters, and painting. The owner needed a new website to explain the benefits of these services and why prospects should choose JTC over the competition.


Marketing Services for non profit organizations

Camp Corral

This nonprofit provides a free week of summer camp to kids with a parent who is wounded, ill, injured, or fallen due to military service. Having worked with 100+ nonprofit groups, Archetype was thrilled to write and design their 16-page Summary Report for 2011–2014. Camp Corral has grown over 700% since its inception in 2011.


Annual Report graphic design sample for triangle non profit


Did you know teen pregnancy rates in North Carolina have fallen 71% since 1990 to the lowest rates in recorded history? Our client SHIFT NC has been an integral part of this public health success story for more than 30 years. The 2016–2017 annual report we created for them provides details on how they lead our state in improving adolescent and young adult sexual health. In addition, Archetype adapted outcome infographics from the report for use on social media.