Similar to the “location, location, location” mantra in real estate, consistency is an essential guiding principle in MarCom. A consistent look and feel across all channels can dramatically boost your organization’s visibility—and visibility is a key builder of credibility. In other words, accurately or not, people often think the best brand of a group of...Continue reading
Legal Aid of North Carolina’s Fair Housing Project
We created both English and Spanish versions of this brochure for Legal Aid of North Carolina’s Fair Housing Project. The brochures outline essential action steps for victims of sexual harassment in their housing. According to NC Policy Watch, a project of the NC Justice Center, less than 60% of North Carolina households have internet with adequate...Continue reading
Legal Aid NC Justice Guide
Were you aware that 24% of all households in North Carolina do NOT have in-home internet service? Access varies widely across the 100 counties of the state, with Swain County having the lowest rate at 46% and Wake County having the highest at 88%. In general, the counties with lower access rates are rural and...
NOFO @ the Pig is back!
You can help NOFO @ the Pig in Five Points come back strong! As everyone knows, retail and restaurants are suffering during the pandemic. Archetype is donating the proceeds from Tom's original artwork to raise funds for retail and service industry staff who are some of the folks most negatively affected by COVID-19. When you...Continue reading