Social media and content marketing made easy
Social media is a critical part of the marketing mix for most nonprofits and businesses. Whether you're just getting started or have a detailed plan in place for social, we can help. With 25+ years of experience in copywriting and content production, Elizabeth Forsythe produces text that speaks directly to the members of your target market and motivates them to take the actions you want. Tom Forsythe, also with almost three decades of experience, creates graphics that help ensure your messaging gets the attention it deserves.
Center for Responsible Lending (CRL)
Graphic for Facebook and Twitter
An Archetype client since 2001, CRL advocates for consumers against a wide variety of predatory lending practices. Most of our work with this nonprofit centers around editing and design for lengthy data reports heavy on charts and graphs that are released nationally. The graphic to the left was created to accompany posts on Facebook and Twitter that supported a grassroots advocacy effort to influence Maryland legislators. Other digital marketing projects for this client included creating numerous web ads and customizing the CRL company profile on LinkedIn.
Graphics for series of posts on Facebook, Twitter, and Instagram
Archetype edits and designs the MiracleFeet annual impact report from which we pulled infographics, two examples are to the left. The posts using these graphics performed above average for the organization, receiving approximately 80 likes each. The impact report is an essential resource development and communications tool for this global public health nonprofit. Repurposing infographics from the report for social media is quick and cost-effective and helps the organization reinforce its messaging with additional audiences. As of Q1 2018, MiracleFeet has more than 31,000 children in clubfoot treatment in the developing world.
The Hope Center at Pullen
Annual appeal graphics repurposed for website, social media, and HTML email campaigns
Each year, Archetype edits and designs the printed impact report and annual appeal package for The Hope Center at Pullen. We also assist with the digital marketing effort that accompanies the mailed packet. At the above left is the front of the impact report from which we pulled graphics to create the animation you see on the right. In addition to being used on the organization's website, this animation was disseminated via Facebook, Twitter, and a series of HTML emails. The text with the animation encouraged supporters to read the report online and donate to help young people aging out of foster care make a successful transition to adulthood. Rather than being a fully readable, stand-alone graphic, the purpose of this animation was to increase online engagement rates. Clicking on the animation opened a PDF of the complete report and supported surpassing the fundraising goal for the appeal.
The Hope Center at Pullen
In only a few hours, we created two versions of this one-minute video to thank supporters of The Hope Center at Pullen for their generous donations. The Hope Center staff provided some possible text to incorporate. Archetype refined the messaging and added stills and movement to illustrate the text and increase engagement. We used both stock art and snapshots of actual Hope Center participants, in addition to an original musical composition donated by a colleague.
Show announcement video for social media posts
As also demonstrated in the video above for The Hope Center at Pullen, we use iMovie to create cost-effective videos with an authentic vibe.