To market, to market: survival and growth in any economy

Whether you’re part of a small business, a nonprofit, or a multinational corporation, a strategic marketing effort is essential to your survival and growth. The simple truth is that people don’t become customers or get involved with your organization unless they’ve heard about you. And, what they see and hear must speak directly to their needs, as well as presenting you in the best possible light.

It’s all about getting noticed, and the right look, feel, and message help you get the attention you want from your target audience, so that a relationship can develop. Quality marketing tools—from your website to direct mail to HTML email campaigns—imply high-quality products and services and inspire confidence in your organization or business. Unfortunately, the reverse is also true.

The power of your image

Loosely defined, marketing is everything you do to promote your business or nonprofit. In the digital age, the marketing efforts of most organizations revolve around their online presence. Other critical elements may include PR, print materials, personal branding (the way you present yourself), and special events. Your marketing mix is based on the needs of your target audience and your budget. All virtual and tangible marketing tools should have a consistent look/feel and be designed to project credibility and professionalism—so that you look as good as you actually are. What are your current materials saying about you?

If you’re like most of us, you decide which businesses to patronize and which organizations to support based largely on visibility and reputation. Organizations become visible through their various marketing efforts, which over time help them build a positive image in the community. Simply put, the more consistent your look/feel/messaging, the more quickly your visibility grows. The more visible your organization, the more credibility you have with the members of your target market.

If you need the professionally created marketing tools that are crucial to making a positive, lasting impression, we’re here to help. Contact us today with your questions and concerns: 919.835.0450.

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