Similar to the “location, location, location” mantra in real estate, consistency is an essential guiding principle in MarCom. A consistent look and feel across all channels can dramatically boost your organization’s visibility—and visibility is a key builder of credibility. In other words, accurately or not, people often think the best brand of a group of...Continue reading
We created both English and Spanish versions of this brochure for Legal Aid of North Carolina’s Fair Housing Project. The brochures outline essential action steps for victims of sexual harassment in their housing. According to NC Policy Watch, a project of the NC Justice Center, less than 60% of North Carolina households have internet with adequate...Continue reading
We created the video above to say thank you to all of our wonderful clients and colleagues for partnering with us! Thanks also to local model Jessica Cruz for the use of her photo. Thanks to @spinrecordsboise owner Kirk Heydt for playing cello on the recording of my original song “On Going.”
Did you know? Whereas the Sixth Amendment guarantees the right to legal counsel to most criminal defendants, there is almost no civil right to counsel in the United States. A large percentage of the population in North Carolina cannot afford the services of a private attorney. Each year, thousands of North Carolinians must navigate complex...Continue reading
Were you aware that 24% of all households in North Carolina do NOT have in-home internet service? Access varies widely across the 100 counties of the state, with Swain County having the lowest rate at 46% and Wake County having the highest at 88%. In general, the counties with lower access rates are rural and...
We provided editing, graphic design, and print management for this Digital Marketing Guide for the NC Small Business and Technology Development Center (SBTDC). This comprehensive guide explains how digital marketing can benefit any business in any industry. See the complete PDF to read about the key components of a successful effort, including messaging, keywords, SEO,...Continue reading
At Archetype, we find supporting the marketing efforts of both nonprofits and entities in the healthcare space to be extremely rewarding. Project Access of Durham County is one of many Archetype clients that represents the intersection of the two sectors. We conducted their rebranding effort, including the creation of a new logo, and completed the...Continue reading
Legal Aid of North Carolina (LANC) has been an Archetype client since 2001. One of the largest law firms in the state, LANC provides civil legal aid services to low-income North Carolinians. Since the pandemic descended in March 2020, staff and pro bono volunteers have worked tirelessly to assist those affected by unemployment, housing instability,...
Archetype recently welcomed NC Services for Dentistry, a subsidiary of NC Dental Society, as a new client. It was a pleasure working with Chief Innovation Officer Duncan Jennings to create a trifold self-mailer for the NC Dental Society Healthcare Plan.
You can help support the PO! When you purchase one of Tom’s woodblock paintings of the US Post Office in Five Points (pictured) using this PayPal link, we will buy a roll of 100 stamps for $55 and give them to you with the completed artwork. Provide your address on the PayPal page, and we’ll hand-deliver...Continue reading