Graphic design tools & tips for PowerPoint: You may be wondering why I’m posting about PowerPoint, when like most graphic designers I use Adobe InDesign for the majority of my page layout projects. Part of Microsoft Office, PowerPoint is accessible to most people and fairly easy to use for basic layout. For these reasons, many...Continue reading
Graphic design tools & tips for PowerPoint: Compelling graphic design is challenging to achieve in Microsoft PowerPoint. This is the first in a series of posts giving step-by-step instructions for designing slide decks that will leave a lasting impression on your audience. This post will show you how to use the soft edges photo effect...Continue reading
Do you need a branded website with quality content that’s easy to update? In addition to design/build, Archetype Graphic Design and Writing Services also offer any level of content production from writing original text to proofing final text you provide. All CMS (content management system) sites we create use WordPress, a free, open source platform originally...Continue reading
Many clients ask how they can best prepare the content for their website or printed piece before providing it to us for design. If you’re not using video marketing and a movie maker online to present your message, and if you are writing your own text, please e-mail us one text file with all of...Continue reading
Archetype is committed to implementing environmentally-friendly business practices. Examples of “green” policies and procedures include: Using recycled paper products whenever possible. Buying compact fluorescent lightbulbs (CFLs). Driving a fuel-efficient vehicle. Composting. Purchasing biodegradable cleaning products for our office. Combining car trips whenever possible. Keeping office thermostat set at 68 degrees in the winter and 78...
You do NOT want to make any changes once your job goes on press, unless the change is absolutely critical; most changes at this stage are very expensive. The press operator can, however, make some adjustments regarding color, ink coverage, etc. We recommend that you check the following when you look at your job on the...Continue reading
It’s critical to review the final proof(s) provided by the printer as carefully as you reviewed the ones you received from us. Unless you do a press check, the proofs from the printer are your last opportunity to make changes to the piece. And, you would NOT want to make any changes once the job...Continue reading
Marketing in some form is essential to the success of every company and nonprofit organization. All of your marketing efforts combine to form your image. Your image in the community can have enormous persuasive power—if your marketing tools are designed to target your specific audience, make a lasting impression, and motivate involvement with your organization or...Continue reading
The expectations for communicating with the members of your target market continue to ratchet up. If you find it challenging to stay abreast of the demand for quality content, part of the answer lies in appropriately repurposing existing content. Let us help you make your existing content provide greater ROI. We can convert reports and...Continue reading