To market, to market: survival and growth in any economy
Whether you’re part of a small business, a nonprofit, or a multinational corporation, a strategic marketing effort is essential to your survival and growth. The simple truth is that people don’t become customers or get involved with your organization unless they’ve heard about you. And, what they see and hear must speak directly to their...Continue reading
Basic tips for creating an effective website
Do you need a branded website with quality content that’s easy to update? In addition to design/build, Archetype Graphic Design and Writing Services also offer any level of content production from writing original text to proofing final text you provide. All CMS (content management system) sites we create use WordPress, a free, open source platform originally...Continue reading
Repurposing print content for social media
SHIFT NC is one of our many nonprofit clients that finds a professionally designed and printed annual report to be an extremely effective tool for fundraising. The utility of a well-planned and executed report can go far beyond dissemination through events, mailings, and meetings. The most effective nonprofit organizations know they must function at a...Continue reading
How to prep content for design & layout
Many clients ask how they can best prepare the content for their website or printed piece before providing it to us for design. If you’re not using video marketing and a movie maker online to present your message, and if you are writing your own text, please e-mail us one text file with all of...Continue reading