As with a business, building a nonprofit brand requires ongoing effort, strategic thinking, and investment. You’ll be hard-pressed to find a successful nonprofit that doesn’t have a well-crafted website. The look, feel, and structure of your site—coupled with strong content—are all extremely important for donor cultivation and retention. To make a professional impression and raise...Continue reading
April is designated as the Month of the Military Child. This is a time to honor the sacrifices of military families, with an emphasis on the experience of the dependent children of military members serving both at home and overseas. Archetype completed the original design for Camp Corral’s site last year. Visit their “Donate” page...Continue reading
Today we’re officially celebrating our 20th anniversary of being in business. Thank you so much to all of our clients and colleagues for partnering with us for the past two decades! Here’s to the next 20 years.
It’s not too late! Help our client The Hope Center at Pullen raise $11,145 from new donors (or in increased giving from current or past donors) by July 31, 2018 to be eligible for an $11,145 matching grant.
In case you missed it, our client Camp Corral was featured on the Weather Channel recently. Watch the video below about how they provide a free week of summer camp to the children of our service members and veterans.
Our client, Avance Care, was recently a finalist in the “Best Primary Care Practice” category in Indy Week’s Best of the Triangle competition. It comes as no surprise to us, since 98% of their current patients would recommend them to friends and family. The practice continues to grow rapidly throughout the Triangle, with the 11th...Continue reading
Earlier this week, I enjoyed a great presentation on Advocacy Communications by Mary Alice Holley, Communications and Marketing Director for Conservation Trust for North Carolina. The event, held at 18 Seaboard, was coordinated by the Raleigh Public Relations Society. Mary Alice emphasized the effectiveness of repurposing a single clear and authentic message across multiple channels:...Continue reading
Congratulations to our client, The Hope Center at Pullen! Initial data indicates they raised at least $55,000 at last Thursday’s Raising Hope event, held at The Glenwood in Raleigh. These funds will help them provide support services to Wake County youth who are aging out of foster care. Few of us are ready to be...Continue reading