As with a business, building a nonprofit brand requires ongoing effort, strategic thinking, and investment. You’ll be hard-pressed to find a successful nonprofit that doesn’t have a well-crafted website. The look, feel, and structure of your site—coupled with strong content—are all extremely important for donor cultivation and retention. To make a professional impression and raise funds, a site must create interest and inspire confidence, while being easy to navigate and visually appealing.
EyesOpenIowa (EOI) recently launched a fantastic new website with resources on sexual health for teens, parents, older adults, and educators. EOI empowers communities to provide people with comprehensive sexual health information and services to make healthy and informed decisions about sex and relationships, both now and in the future. EOI envisions a time when all people are knowledgeable, empowered, and prepared to take control of their own sexual health throughout their lifetimes.
Archetype provided EOI with a comprehensive review of their former website and made specific recommendations for improvement, many of which were implemented in the new site.