September is Suicide Prevention Month. According to NCDHHS, suicide is the second leading cause of death for youth in North Carolina ages 10 to 18. If you or someone you care about needs help, call 988, the Suicide & Crisis Lifeline. Tom and I had the honor of providing graphic design and editing services for...
“Let kids be kids, let ‘em play sports with their friends.” -Chris Olson, PLLC
The U.S. Court of Appeals for the Fourth Circuit recently issued an important ruling in the area of equality with respect to educational opportunities. Check out this blog post written by one of our long-time clients, attorney Chris Olson, to learn more.
Congratulations to our client Secmation
Secmation, headquartered in Research Triangle Park, has opened a new office in Huntsville, Alabama! Tom and I enjoyed working with Director of Programs Josh Coiner, MBA (fellow Wahoo, i.e., University of Virginia grad!) and Operations Manager Anna Ott to produce a logo and data sheet for their AutonomyLock product. Other marketing projects we've completed for...Continue reading
Legal Aid of NC Justice Guide April 2024
Archetype recently provided writing and graphic design for the spring issue of JusticeGuide, a regular publication of long-time client Legal Aid of North Carolina. Each issue contains civil legal information on a variety of topics and directs people to other resources as well. In addition to being a printed booklet distributed throughout the state, JusticeGuide...Continue reading
Emergency resources video for breastfeeding parents around the world
Emergency resources video for the International Lactation Consultant Association (ILCA) It was extremely gratifying to create this emergency resources video for breastfeeding parents around the world. Thank you to our client, International Lactation Consultant Association (ILCA), and lactation support professionals around the world for all you do each day to help families survive and thrive. #breastfeedingContinue reading
Consistency, Consistency, Consistency
Similar to the “location, location, location” mantra in real estate, consistency is an essential guiding principle in MarCom. A consistent look and feel across all channels can dramatically boost your organization’s visibility—and visibility is a key builder of credibility. In other words, accurately or not, people often think the best brand of a group of...Continue reading
Legal Aid of North Carolina’s Fair Housing Project
We created both English and Spanish versions of this brochure for Legal Aid of North Carolina’s Fair Housing Project. The brochures outline essential action steps for victims of sexual harassment in their housing. According to NC Policy Watch, a project of the NC Justice Center, less than 60% of North Carolina households have internet with adequate...Continue reading
Archetype turned 23 in August
We created the video above to say thank you to all of our wonderful clients and colleagues for partnering with us! Thanks also to local model Jessica Cruz for the use of her photo. Thanks to @spinrecordsboise owner Kirk Heydt for playing cello on the recording of my original song “On Going.”
We provided writing and design for this summary of civil legal needs based on research conducted by UNCG
Did you know? Whereas the Sixth Amendment guarantees the right to legal counsel to most criminal defendants, there is almost no civil right to counsel in the United States. A large percentage of the population in North Carolina cannot afford the services of a private attorney. Each year, thousands of North Carolinians must navigate complex...Continue reading
Legal Aid NC Justice Guide
Were you aware that 24% of all households in North Carolina do NOT have in-home internet service? Access varies widely across the 100 counties of the state, with Swain County having the lowest rate at 46% and Wake County having the highest at 88%. In general, the counties with lower access rates are rural and...