Author: Elizabeth Forsythe
To market, to market: survival and growth in any economy
Whether you’re part of a small business, a nonprofit, or a multinational corporation, a strategic marketing effort is essential to your survival and growth. The simple truth is that people don’t become customers or get involved with your organization unless they’ve heard about you. And, what they see and hear must speak directly to their...Continue reading
Repurposing print content for social media
SHIFT NC is one of our many nonprofit clients that finds a professionally designed and printed annual report to be an extremely effective tool for fundraising. The utility of a well-planned and executed report can go far beyond dissemination through events, mailings, and meetings. The most effective nonprofit organizations know they must function at a...Continue reading