SpaceLift Design & Staging launched a new website earlier this year, and feedback from clients and site visitors alike has been extremely positive. Archetype is proud to have provided the initial design/build for this site. Because SpaceLift is an interior design, staging, and event planning company, the site needed a unique and splashy look. Our first steps included accessing the client’s needs and developing a thorough understanding of both her services and her target market. We then invested a significant amount of time choosing just the right website theme to help her achieve her marketing goals.
About the premium WordPress theme used for the SpaceLift site
We selected this theme because it provides maximum control over page layout and content creation. The theme came bundled with a top-rated slider plugin with an intuitive interface that creates engaging slideshows. Of particular importance was identifying a theme with project portfolio features that allowed us to showcase our client’s amazing work, while being hassle-free for her in terms of adding new samples on a regular basis.
This premium theme includes a built-in typography customizer from which we selected our preferred Google Fonts in keeping with the brand of our client's company. The latest stats indicate that about 50% of web traffic is mobile. This theme is mobile-friendly and adjusts automatically to look great on a screen of any size. In the future, this client has the option of adding video backgrounds, which are demonstrated to increase visitor engagement.
Your website needs to be easy to update in-house
If you’re like most business owners or nonprofit professionals, you want a website you can quickly make changes to yourself without any coding knowledge. We create Content Management System (CMS) websites exclusively in WordPress, which is an open source (FREE) web publishing platform. Our approach involves customizing a user-friendly, fully responsive theme, so that you can easily make most text and design updates in-house after the initial design/build process is complete.
Why you should choose WordPress as your platform
This easy-to-learn platform offers many benefits and is now used by approximately 34% of the web. WordPress facilitates search engine optimization (SEO). It has mobile apps, so that you can make updates to your site using a smart device. A wide variety of plug-ins are available to extend WordPress to meet the needs of your site. WordPress provides excellent security, assuming you stay on top of updates and purchase your SSL certificate and malware scan/removal from your host. Many large companies such as Bloomberg, Disney, and Sony trust WordPress.
What happens after launch?
After site launch, our clients are always welcome to contact us for tech support, web maintenance, and any large revisions they prefer to outsource. Most of the time, however, after we complete the initial design/build and provide clients with training, they handle the vast majority of their ongoing website needs in-house. They come back to us when they are ready to complete a major overhaul to look/feel or site structure.