Similar to the “location, location, location” mantra in real estate, consistency is an essential guiding principle in MarCom. A consistent look and feel across all channels can dramatically boost your organization’s visibility—and visibility is a key builder of credibility. In other words, accurately or not, people often think the best brand of a group of competitors is the one to which they’ve had the most exposure. In addition to look/feel, your messaging should also speak consistently to the benefits you provide to your target market. Regardless of the channels you choose, communicating on a regular basis with your audience is the goal.

See more Legal Aid of North Carolina projects we’ve completed over the past 20+ years: