At Archetype, we find supporting the marketing efforts of both nonprofits and entities in the healthcare space to be extremely rewarding. Project Access of Durham County is one of many Archetype clients that represents the intersection of the two sectors. We conducted their rebranding effort, including the creation of a new logo, and completed the...Continue reading
Archetype is committed to implementing environmentally-friendly business practices. Examples of “green” policies and procedures include: Using recycled paper products whenever possible. Buying compact fluorescent lightbulbs (CFLs). Driving a fuel-efficient vehicle. Composting. Purchasing biodegradable cleaning products for our office. Combining car trips whenever possible. Keeping office thermostat set at 68 degrees in the winter and 78...
Marketing in some form is essential to the success of every company and nonprofit organization. All of your marketing efforts combine to form your image. Your image in the community can have enormous persuasive power—if your marketing tools are designed to target your specific audience, make a lasting impression, and motivate involvement with your organization or...Continue reading