Need expert marketing services to obtain more clients or supporters for your organization?
Unsure about the most cost-effective ways to secure your ideal prospects? Archetype Graphic Design & Writing Services can help you get their attention and motivate them to take the actions you want. We work with you to strengthen your multichannel marketing efforts. Whether you need a lengthy report or a series of Facebook posts—or anything in-between—we help you create and share powerful content so that you reach your goals.
How we help you succeed
Branding & Graphic Design
We carefully craft the look, feel, and messaging of your marketing materials to inspire your target audience to connect with you. If your organization is a start-up or needs a rebrand, we develop your logo and create a consistent look that gets you noticed. If you have a well-established brand, we design your new Marcom tools in accordance with your existing styles. We've got you covered regardless of where you are on your branding journey.Content Production
Good writing is good thinking, and most projects start with the text. We create original content for any type of printed piece (reports, brochures, trade show exhibits, etc.) and digital marketing tools (blogs, social media posts, email campaigns, slide decks, video, websites, and more). Or, we can edit/proof content you provide. We also produce detailed writing style guidelines and brand standards guides. Take advantage of our commitment to results.
Web Development
Your website is the hub of the wheel of your organization’s marketing efforts. In addition to the design/build process, we can write your site content for you. We provide WordPress training and ongoing site maintenance. You can also count on us for your social media effort, blogging, video production, and email campaigns. Our comprehensive approach means we strive for a deep understanding of both your target market and your overall marketing goals, thereby maximizing your ROI.
Marketing Consulting
If you had unlimited time and money, you could employ every known marketing strategy, and each would contribute to your success. The reality is we must determine in advance which strategies are most likely to achieve the results you want in a cost-effective way. If you already know what tools you need, that’s great. If not, we'll help you figure it out.
Print Management
We’ve been doing print management in the Triangle for more than 25 years, and we strive to secure the best combination of price, quality, and service for you every time. In addition, we provide you with access to wholesale printing prices for numerous standard items and FREE use of our stock art library.
Project Management
Passion for what we do, coupled with cost-effectiveness and superior attention to detail. When you choose Archetype, you enjoy a fast, hassle-free production process for web and print. Our 50-point checklist ensures top quality before your project goes online or on the press.
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About Us
Tom Forsythe, the graphic designer/web developer, and Elizabeth Forsythe, the writer/marketing consultant, complete each of your projects personally, while communicating with you every step of the way. We are fully invested in each project we take on, and we make it easy for you to implement marketing strategies that produce the results you want. You know that making a positive first impression on prospects is essential to initiating new business relationships. Well-designed marketing tools that support repeat contacts with potential customers and supporters allow you to maintain and nurture these relationships. Whether you have a detailed marketing plan or are unsure which efforts would be the most cost-effective for your organization, we can help. With Archetype, you can implement affordable marketing strategies that get results and pay for themselves many times over.
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Leigh Longino, CEO, Camp Corral“Camp Corral has benefited from both Elizabeth and Tom's expert skills and creative ability to share our story. Archetype Graphic Design and Writing Services has been a partner of ours for many years. No matter the job or project, whether small or what we find to be overwhelming, they work hard to make us look good in the end. Both Tom and Elizabeth are professional, organized and creative. They lead with the most up to date practices and the return on investment is worth your effort. Thank you both for helping to advance the mission of Camp Corral.”
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Lloyd Schmeidler, Project Manager, City of Durham“I have enjoyed working with Elizabeth and Archetype for many years. Archetype did a great job redesigning a website that I was involved with, using WordPress.org. They trained me to update the site and add content to it on my own. Elizabeth and Tom continue to provide occasional guidance on how to address problems on the website. They are both great professionals who are easy to work with! I wholeheartedly recommend them.”
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Wanda StephensOwner, Health Insurance Solutions of NC
“I hired Elizabeth to review an important blog to educate and attract Medicare clients. She exceeded my expectations. In addition to improving the wording of the Medicare blog, she read through my entire web site and made recommendations on how I could improve it from an SEO standpoint. She also gave me ideas for future blogs and updating my current ones.”
Featured Work
Avance Care
Avance Care offers primary medical care for all ages seven days a week. Their unique model allows you to be treated by your regular family doctor, even if you become sick or injured in the evening or on the weekend. Avance Care has experienced explosive growth. Since we began providing marketing services for them in 2008, the number of their practice locations has increased from 1 to 25.
James Taylor Construction
JTC is a residential contractor serving the Triangle and Triad that focuses on exterior renovations. Originally founded in 1989 to provide roofing, they’ve greatly expanded their offerings over the years to include services like siding, gutters, and painting. The owner needed a new website to explain the benefits of these services and why prospects should choose JTC over the competition.
Camp Corral
This nonprofit provides a free week of summer camp to kids with a parent who is wounded, ill, injured, or fallen due to military service. Having worked with 100+ nonprofit groups, Archetype was thrilled to write and design their 16-page Summary Report for 2011–2014. Camp Corral has grown over 700% since its inception in 2011.
SHIFT NC
Did you know teen pregnancy rates in North Carolina have fallen 71% since 1990 to the lowest rates in recorded history? Our client SHIFT NC has been an integral part of this public health success story for more than 30 years. The 2016–2017 annual report we created for them provides details on how they lead our state in improving adolescent and young adult sexual health. In addition, Archetype Graphic Design & Writing Services adapted outcome infographics from the report for use on social media.