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Woodland Place traingle graphic

Corporate ID

Located in Greensboro, Woodland Place is committed to the comfort and dignity of each resident. The staff strives to provide an unparalleled level of care and support. Among other marketing materials, Archetype designed a logo, corporate identity package, and image brochure (see below) for this assisted living and memory care facility. Due to the target market and nature of the services provided, this client requested that Archetype create a logo and materials with a subdued look and feel that project high quality. Traditional, classic colors of cream and hunter green were chosen. In case you missed it, the trunks of the trees in the logo are the letter "W" set in the font "Auriol" and then redrawn. The arcs and circles in the mark suggest the homey atmosphere and close-knit community of Woodland Place, where the motto is "Our Family Caring For Your Family."  

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