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  Marketing Consulting
Graphic Design
Brand Development
Writing, Editing, & Proofing
Print Management

Our Process
Types of Projects

1. How does the process of producing my new marketing
materials get started?

Give us a call in Raleigh at 919.835.0450. If you have a specific project in mind, we’ll ask you some questions over the phone so that we can provide you with a FREE estimate, typically within 48 hours. You’ll find that many marketing firms take much longer. If you like the looks of the estimate, we’ll meet with you to learn more about your needs and make sure that we’re a good match. We’re happy to share additional samples of our work when we get together.

2. What if I’m not sure which materials I should produce

If you need help developing your marketing strategies, we will consult with you over the phone about your needs on a limited basis at NO CHARGE. We can also help you develop a comprehensive marketing plan; please inquire about rates.

3. Speaking of rates, what do you charge?
Each project that we undertake is different, so we price each job individually. We’ll ask you some questions about the specifics of your project and then provide you with an estimate. Many of our clients have found outsourcing projects to Archetype to be more cost-effective than producing them in house. Our clients also find that investing in quality marketing materials pays big dividends.

4. What if I only need graphic design and not writing (or vice versa)?
That’s no problem. You choose and pay for only the services you need on a given project.

5. What do you need from me to get started on my project?
This varies somewhat according to the job. To design or write a publication or website for you, we ask you a series of questions about your target audience and the goal of the project. For design projects for which we are not providing writing services, you would e-mail us the final version of the text. We also like to review your other publications so that the new piece is congruent with your existing look and tone, unless you want to go in a new direction. Depending on the job, you may also provide us with photos, illustrations, or a simple mock-up that shows what goes where.

6. Do you already have artwork we can use in our new materials?
Archetype maintains a library of fonts and stock photos to which our clients have FREE access. Many designers charge you for the use of each image. We can also produce original illustrations.

7. What is your typical turnaround time?
Because projects vary widely in length and complexity, we help you determine a production schedule for each project based on your needs. At Archetype, we take pride in always meetings our deadlines and providing quick turnarounds.

8. What are your clients like?
Since 1998 we have worked with nonprofits and businesses of all sizes in a wide variety of industries. We are happy to provide you with a client list.

9. Can you help me with printing too?
If you like, we will handle the print management for your job. Print management includes the following services: obtaining three quotes from reputable printers, negotiating with printers and helping you select the best one for your job, working with the chosen printer throughout the process to ensure that the job is printed correctly, and checking the job as it comes off the press. Your savings from obtaining multiple printer quotes can be substantial, and we highly recommend this service to any client who has not worked regularly with printing companies.

10. What writing and editing guidelines do you use?
We use The Chicago Manual of Style and The Associated Press Stylebook. If your company or organization has developed its own style guidelines, we are happy to conform to these.

11. If you’re Mac-based and I have PCs, can we still work together?
Absolutely! Most of our clients use PCs. Whether you use a Mac or a PC, simply create your text files in Microsoft Word as you usually do and e-mail them to us, and we take it from there. We can work with text from most word processing programs, and we can also handle Excel files.


© 2010 Archetype Graphic Design & Writing Services, Inc. All rights reserved. The Archetype office is located five minutes from downtown Raleigh, North Carolina
phone 919.835.0450 | fax 919.457.1501 | info@archetype-usa.com