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What is brand development, and why is it important to your business or nonprofit? In today’s world, individuals are deluged with e-mail, snail mail, text messages, voice mail, and advertisements and solicitations from every direction. Your brand is built on your name, logo, signature colors, and look/feel/tone of your marketing materials. When effectively developed and maintained, your brand helps ensure that you stand out from the crowd. Your brand must be designed to appeal to your target market and be put in front of them regularly. Presenting a consistent look/feel every time you communicate with clients and prospects solidifies their perception that you are the best (or even the only) solution to their problem.  


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phone 919.835.0450 | fax 919.457.1501 | info@archetype-usa.com