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Inspirational quote from archetype graphic design and writing services

Words to live by

Words to live by

Words to live by

To market, to market: survival and growth in any economy

Whether you’re part of a small business, a nonprofit, or a multinational corporation, a strategic marketing effort is essential to your survival and growth. The simple truth is that people

Basic tips for creating an effective website

Do you need a branded website with quality content that’s easy to update? In addition to design/build, we offer any level of content production from writing original text to proofing

Repurposing print content for social media

SHIFT NC is one of our many nonprofit clients that finds a professionally designed and printed annual report to be an extremely effective tool for fundraising. The utility of a

How to prep content for design & layout

Many clients ask how they can best prepare the content for their website or printed piece before providing it to us for design. If you are writing your own text,
Archetype green practices


Archetype is committed to implementing environmentally-friendly business practices. Examples of “green” policies and procedures include: Using recycled paper products whenever possible. Buying compact fluorescent lightbulbs (CFLs). Driving a fuel-efficient vehicle.
Tips for checking print jobs

Checking your job on press

You do NOT want to make any changes once your job goes on press, unless the change is absolutely critical; most changes at this stage are very expensive. The press operator