Archetype recently provided writing and graphic design for the spring issue of JusticeGuide, a regular publication of long-time client Legal Aid of North Carolina. Each issue contains civil legal information on a variety of topics and directs people to other resources as well. In addition to being a printed booklet distributed throughout the state, JusticeGuide...Continue reading
Similar to the “location, location, location” mantra in real estate, consistency is an essential guiding principle in MarCom. A consistent look and feel across all channels can dramatically boost your organization’s visibility—and visibility is a key builder of credibility. In other words, accurately or not, people often think the best brand of a group of...Continue reading
We created both English and Spanish versions of this brochure for Legal Aid of North Carolina’s Fair Housing Project. The brochures outline essential action steps for victims of sexual harassment in their housing. According to NC Policy Watch, a project of the NC Justice Center, less than 60% of North Carolina households have internet with adequate...Continue reading
Were you aware that 24% of all households in North Carolina do NOT have in-home internet service? Access varies widely across the 100 counties of the state, with Swain County having the lowest rate at 46% and Wake County having the highest at 88%. In general, the counties with lower access rates are rural and...
You can help NOFO @ the Pig in Five Points come back strong! As everyone knows, retail and restaurants are suffering during the pandemic. Archetype is donating the proceeds from Tom's original artwork to raise funds for retail and service industry staff who are some of the folks most negatively affected by COVID-19. When you...Continue reading