Basic tips for creating an effective website

Do you need a branded website with quality content that’s easy to update? In addition to design/build, we offer any level of content production from writing original text to proofing final text you provide. All CMS (content management system) sites we create use WordPress, a free, open source platform originally developed for blogging. WordPress is extremely user-friendly and now powers about 25% of all sites on the web. Small businesses and nonprofits often hire a professional web developer like Archetype to brand their site and construct it initially. The primary advantage of a CMS is that you can then make the majority of the changes to your site without our assistance. We’re always happy to help with any revisions and maintenance needs that you don’t want to handle yourself. We can also train you how to use WordPress or refer you to excellent online resources.

In addition to being one of the easiest platforms for non-web developers to use, WordPress gets high marks for security. New versions of WordPress with built-in security features are released several times a year. The software is continually being improved to help you avoid having your site hacked. Updating your version of WordPress can be automated to be sure that you stay on top of all the latest protections.

You shouldn’t just set it and forget it. It’s critical to keep the content on your website fresh and engaging. Keeping content current boosts your company’s credibility, as well as SEO (search engine optimization). The latter refers to your company’s website appearing as high as possible on the list of results returned by a search engine like Google. Up-to-date, helpful info maximizes trust and credibility between you and your customers or supporters. Outdated info makes a negative impression and may even cause visitors to wonder if you’re still in business. You need to send the message with your website that you’re up on all of the latest, greatest trends in your industry.

Your site must be easy to navigate. Lead people though the most important parts of your site with your text and graphics. Think about their needs and present info that helps them solve whatever problem or challenge they’re facing, whether it’s a leaky roof, a toothache, or finding a reputable charity to support. Focus on the needs of your ideal customer. The purpose of almost any website is to convert visitors into customers or supporters. Then your amazing products and services can turn them into raving fans who do your marketing for you.

Of course it goes without saying that your site should be on-brand. At Archetype we obtain detailed info about your target market, design specifically to appeal to them, and create a site with a consistent, visually appealing look and feel. Approximately 50% of web traffic now comes from mobile devices like smart phones and tablets. Therefore all sites we create are completely responsive, i.e., easy to read and navigate on a small screen.

For more info on how to get started creating your new website, contact Archetype today at 919.835.0450.