Marketing in some form is essential to the success of every company and nonprofit organization. All of your marketing efforts combine to form your image. Your image in the community can have enormous persuasive power—if your marketing tools are designed to target your specific audience, make a lasting impression, and motivate involvement with your organization or company. How you present yourself on paper and on the web has a tremendous impact internally as well. Determining what you want to be known for and how to get the word out about your products, services, or cause helps clarify your mission and objectives. Your image also helps to unite everyone associated with your organization in a common understanding and belief in your purpose. You can rely on Archetype to identify and implement effective, affordable marketing strategies that help you achieve your goals and improve your bottom line.